The Ripple effect

The Dove (Galaxy) brand covers a huge selection of chocolate products including galaxy caramel, fruit and nut, minstrels and promises. It is marketed by the Mars corporation. The Dove (Galaxy) brand is known for the messages written on the inside of the foil wrapper of each individual chocolate piece.
The brand name comes from Dove Candies & Ice Cream, which were Chicago sweet shops owned by Leo Stefanos and In 1956, Stefanos created the Dove ice cream bars, which were only sold locally until 1985 when distribution began in selected cities around the USA. The Galaxy brand was first launched in the UK in 1960.We went for a simple chocolate bar that the brand makes. Ripple is a long thin milk chocolate bar with a folded or “rippled” milk chocolate centre. The branding is simple on the packaging. It uses a ripple effect typography to give a luxury feel, and to represent how the chocolate folds and “ripples” inside the milk chocolate casing.

A delightful little treat if your watching your favourite programme or reading a novel. One bite and it crumbles straight into the mouth instantly melting away on the tongue and around the walls of the mouth. It mostly sticks on the roof of your mouth, however as it melts the tongue sweeps up the remaining melted chocolate and it slips down your throat as chocolate silk. A good strong milk chocolate flavour that isn’t sickly or sweet. It’s enough to satisfy the sweet tooth without being too harming on the calories. A good one to pick up if you want a little something to stop the sugar cravings and enjoy a chocolate moment to yourself.


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