Valentines weekend came with a massive heartache within confectionery world. Michele Ferrero, known for introducing the world of consumers to “Nutella,” chocolate spread in 1964, has died at the ripe old age of 89.
His company is also known for Ferrero Rocher, Kinder Eggs and Tic Tacs.
He died peacefully at home after months of being ill, according to a company statement.
At the time chocolate was expensive, Mr Ferrero’s father, developed the recipe for Nutella in 1946, however he called it Giandujot. A combination of a small amount of cocoa mixed with hazelnuts to make an affordable chocolate spread.
Nutella had it’s 50 anniversary last year. The Italian post office printed a stamp in celebration.
Michele Ferrero turned the paste into the Nutella now known all over the world, produced in 11 factories and sold in 160 countries. Giovanni Ferrero became chief executive of the firm after his older brother Pietro died of a suspected heart attack. The Ferrero group employs more than 22,000 workers and has sales per year of more than €8bn (£5.9bn). He was one of the richest candy men around.
Pancake day is soon upon us and so the consumers of the world will be raising our Nutella covered knives and spreading the joy in salute to one of the best entrepreneurs the candy world had to offer.