An unusual colour for a candy bar, however it’s outwardly white colour has become Zero candy bar trademark.
In 1920 it was introduced. The candy bar is composed of caramel, almond nougat, peanut and a layer of white chocolate fudge and was launched by Hollywood Brands. Soon the brand got sold to Consolidated Foods Corporation in 1967, and now part of the Hersheys umbrella. Usually sold separately.