Jelly “Organic” Belly Launch

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News in the confectionery world is that Jelly Belly will be launching a new organic line of candies for the consumer. These include fruit flavoured snacks and gourmet jelly beans.

The CEO Lisa Rowland Brasher of Jelly Belly made the announcement at the Snack and Sweets Expo in Chicago last weekend. The new line will be launched in the fall with the fruit flavoured snacks, which will be made with real fruit puree, juice and would also appeal to the gluten free market.

Lisa didn’t say when the gourmet jelly beans will be launched, however did confess on “Spilling the beans,” about that the organic jelly beans will have two varieties – a bag of five sour flavours and a bag of 10 original fruit flavours – all made with real juice and puree, same as the fruit snacks being launched.

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