Mars has tapped into a new mainstream trend in confectionery, protein. It has now introduced Mars and Snicker bars with added protein to the market. Mars with 18g extra of protein, whilst Snickers with an added 19g of protein. Both coming in a 57g single chocolate bar.
With the healthy lifestyle gaining momentum there has also been a spike in protein consumption over the last few years. No wonder Mars was keen to cash in on this growing trend. Keep an eye out for more confectioners bringing out similar products.