M&M’s may be banned from selling in Sweden

It’s been 7 seven since the first spat between Mars and Mondelez (Kraft Food) and this year the final ruling was made by the Stockholm district court. This all started when Kraft sued Mars for an alleged infringement of their 1993 trademark for the letter M by marketing and selling M&Ms in Sweden.

The latest ruling will mean that Mars will be facing heavy fines if it sells M&Ms beyond this month unless they appeals as they found a breach of trademark. Mars has until the 30th June to make the appeal, any appeal will halt the ban pending for the Supreme court.

Mondelez trademark for “M” – one of it’s chocolate covered peanut under the Marabou brand.

xm.png

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