Candyrific Says “PLAY WITH YOUR FOOD!” at Sweets & Snacks Expo

This looks fantastic. Who doesn’t want to make fun shapes before chewing the sweet juicy flavours out of it.

WGN Plus

Rob Auerback, President of Candyrific joins Hannah and Dane of Flavor HD during the 2015 Sweets and Snacks Expo. Hear Rob share the newest product set to hit shelves later this year and sure to hit kids with possibly the most fun you can have with your food…besides eating it. The NEW “Edible Moldable CANDY Dough” can be made into almost anything from a realistic burger to animals to the WGN RADIO Logo and soon even all your favorite characters from TV and the movies…Lots of colors and easy to handle, this product gives kids a fun and tasty way to finally play with their food with their parents full support! Be on the lookout in stores during summer 2015 & everywhere by 2016. For more information on all things “Candyrific” go to www.Candyrific.com

View original post

Tic Tac Introduces New Flavors That Change As They Dissolve, Because Millennials Can’t Stand Being Bored

Consumerist

Tic Tac's current flavors (via Facebook) Tic Tac’s current flavors (via Facebook) In yet another example of how badly brands want to cater to — and get the business of — younger consumers, Tic Tac is introducing its first major product innovation in seven years: Flavors that change as they dissolve in your mouth, because millennials just cannot stand being bored, nope, not for one second.

Tic Tac Mixers were designed for young consumers who hate being bored, Todd Midura, marketing director for Tic Tac in the U.S. told Bloomberg, and will come in either cherry cola or peach lemonade.

“It was really born from looking at consumer needs and trying to make sure we’re appealing to those younger consumers,” Midura said. “It’s all about people wanting the product to entertain them. Younger people are really looking for a product to do that.”

The company says there are three reasons why someone might want…

View original post 101 more words

Young Japanese artist crafts exquisite animal-shaped candy at his shop in Asakusa

SoraNews24

ameshin4

Remember those traditional Japanese sweets from last summer that were simply divine? Oh, and let’s not forget those cupcakes that were almost too beautiful to eat!

Japan sure knows how to elevate its food to an unparalleled level of art, and today we’d like to introduce you to the works of another master Japanese craftsman of sweets. His life’s passion is creating exquisitely detailed animal-shaped candy, which are so astoundingly intricate that it probably won’t be long before a museum asks to put them on display!

View original post 473 more words